What do these mean?

INDUSTRY RESEARCH //

We take a look at how others in your industry are presenting themselves and use this research to inform our decisions in making your brand memorable.

STRATEGIC COPY //

We create a brand voice that will be recognizable and attractive to your ideal customer.

PRIMARY LOGO, SECONDARY LOGO and SUBMARKS //

The primary logo will be used in most applications. The secondary logo will be stacked differently to fit into places that your primary logo won’t. The submark is a small, custom icon to represent your brand and will be used in very small applications and/or with your primary logo.

COLOR PALETTE //

The color palette will be created in the research phase. We will choose colors that fit in your industry, yet set you apart. You will use these colors in all applications of your brand.

MOOD BOARD //

Will be created with photos representing the look and feel of the brand, as well as the feelings the brand is to evoke.

EMAIL SIGNATURE //

This is the sweet signature at the end of emails that include the business’s logo, address, phone number, name of sender, and other important information.

BRANDBOOK //

Your brandbook will be a guide on the dos and don’ts of applying your brand. It will include your fonts, logos, and mockups of how they could be used in your business, as well as the color palette, and moodboard.