BRANDING

Homestead Cultures Logo
BRANDING DELUXE

Timeline: 6-8 weeks, via email

N

strategy & industry research

N

mood board

N

color palette

N

primary logo, secondary logo and submark (3 options and revisions)

N

logos for social media

N

email signatures (up to 3)

N

business card design + printing for 250 premium business cards

N

printed brandbook

N

strategic copy

N

vector elements to be used in marketing collateral

N

repeating pattern to be used in marketing collateral

N

mission statement & tagline

N

logo files for internal documents

N

direction on rolling out your new brand

BRANDING STANDARD

Timeline: 4-6 weeks, via email

N

strategy & industry research

N

mood board

N

primary logo, secondary logo and submark (3 options and revisions)

N

logos for social media

N

color palette

N

email signature (1)

N

digital brandbook

N

logo files for internal documents

N

direction on rolling out your new brand

BRANDING LITE

Timeline: 4-6 weeks, via email

N

strategy & industry research

N

primary logo, secondary logo, submark (3 options and revisions)

N

logos for social media

N

color palette

N

digital brandbook

N

logo files for internal documents

What do these mean?

INDUSTRY RESEARCH //

We take a look at how others in your industry are presenting themselves and use this research to inform our decisions in making your brand memorable.

STRATEGIC COPY //

We create a brand voice that will be recognizable and attractive to your ideal customer.

PRIMARY LOGO, SECONDARY LOGO and SUBMARKS //

The primary logo will be used in most applications. The secondary logo will be stacked differently to fit into places that your primary logo won’t. The submark is a small, custom icon to represent your brand and will be used in very small applications and/or with your primary logo.

COLOR PALETTE //

The color palette will be created in the research phase. We will choose colors that fit in your industry, yet set you apart. You will use these colors in all applications of your brand.

MOOD BOARD //

Will be created with photos representing the look and feel of the brand, as well as the feelings the brand is to evoke.

EMAIL SIGNATURE //

This is the sweet signature at the end of emails that include the business’s logo, address, phone number, name of sender, and other important information.

BRANDBOOK //

Your brandbook will be a guide on the dos and don’ts of applying your brand. It will include your fonts, logos, and mockups of how they could be used in your business, as well as the color palette, and moodboard.

FAQ

WHY INVEST WHEN I CAN DO IT MYSELF?

It’s easy to become emotionally invested in your business branding and while that is good, it often ends with a difficulty in seeing what will work best for the company. The designer is able to guide you and provide insights on what works and what doesn’t with an objective view. They also have a wealth of knowledge and experience that comes from serving clients with branding and marketing needs.

WHAT IS THE INVESTMENT FOR YOUR ADDITIONAL SERVICES?

Many of our additional services are billed at an hourly rate. We collect pertinent project information. Then, if requested, provide an estimate on what your investment may be.

email us with any additional questions →

CONSIDER ADDING MARKETING TO YOUR BRAND DESIGN

Marketing is an extension of your branding.

 The choices you made during the process of branding your business will inform your marketing decisions (wording, where to advertise, and design).