Brand design is crucial to the success of your business. With strong brand design, the amount of people you will impact will be far more than you ever imagined.
So finding that perfect brand designer is very important. Here are three ways of doing it:
1) Change your perspective on your role in the process. A great brand designer will be able to take your bare bones ideas and turn them into something amazing.
You shouldn’t have to micromanage. If you have a sketch of exactly what you want and the colors you want to use, remember these ideas may not be the best ones. We need to have others in our lives to balance us. The same is true in business. Having a person who isn’t close to your business using their expertise is very valuable.
2) Does the designer have a strong grasp on what branding is, why it’s important, and how it will better your business? If they don’t, keep looking.
3) Make sure the brand designer is a good fit for you. Have questions ready when beginning to interact with them. Do they do research, beyond a quick web search? Do they enjoy taking skeletal ideas and turning them into reality? When talking about the vision for your company, are they able to catch that vision? If they are you’ve found a good one! Keep them around for as long as you can.
Your brand designer can be one of your biggest allies. When they put their heart and soul into creating for you, they take ownership of how your business grows. They will be able to offer suggestions, things you hadn’t thought of, to better your business.
Business is lonely and the more people you have in your court the better off you will be.